Consumers are now searching for local businesses, services, and products more than ever before. While most local business owners still continue to spend a large part of their advertising budget on Yellow Pages ads, statistics show that more and more consumers are searching for businesses and products on the internet – NOT in the Yellow Pages.
Internet advertising is not only more effective than traditional advertising like the Yellow Pages or Newspaper ads, it is also much cheaper.
Internet Advertising vs Yellow Pages
When a panel of consumers were asked what advertising resources they used FIRST to locate a local business, 50% answered that they start with an online search engine (Google.com, Yahoo.com, Ask.com, etc). On the other hand, only 24% of those surveyed used the Yellow Pages first.
Even when a group of small business owners were asked the same question about where they look first for a local business, an internet search engine was their primary source also.
But did you know that almost 50% of small business owners still don’t spend more than 10% of their advertising budget on internet marketing and advertising? Even knowing the the internet is the first place they, as a consumer, look for local business info.
Small business owners need to start thinking like consumers – and have their local business “findable” where consumers are looking… the internet.
Submit your business today and place yourself where consumers are looking for you.